The geographic location is ideal for our employees and local distributors since it is situated almost mid-point between the two major residential regions of the Salt Lake and Utah valleys.

Everyone knows that being the creator of the category and the first to market is the most dominant position that you can hold in business

Investing in their business in order to put in place an infrastructure of the Amazon of tomorrow is becoming, increasingly, an expensive proposition. And it becomes painful, if you will, for investors to wait for that to happen.

I have to give them credit. They are pioneers but are they leaders? And one might want to ask the question that isn't it true that pioneers die with arrows in their backs?

Historically, Ford and Navistar have been the No. 1 and No. 2 players in the medium-duty truck business. This is just a consolidation of the industry.

Certainly you can argue they have been successful on both fronts. And the demand for luxury sport utility vehicles is increasing.