The growth of the game's popularity within the MMOG genre has become especially evident in highly competitive markets such as the US and Western Europe, and we fully expect to carry that momentum into China's game market later this year.

The momentum of EVE Online is accelerating globally. The growth of the game's popularity within the MMOG genre has become especially evident in highly competitive markets such as the US and Western Europe, and we fully expect to carry that momentum into China's game market later this year.

It's an indication of the growth and popularity of the sport. It obviously has reached the level of popularity to get the interest of a company that thinks it can generate sales in a very competitive business.

The only thing we lack for even faster growth is more capital.

In the last year and a half, (A9) hasn't skyrocketed in popularity.

I don't believe that anyone who is a legitimately interesting person can be popular as a teenager," Mel went on. "Or ever, maybe. Popularity rewards the uninteresting.