The Hoover brand has got some obvious good will associated with it.

One of our challenges -- but it's also an opportunity -- is to figure out how a stand-alone Hoover can re-enter the marketplace with a marketing and sales strategy that's appropriate to 2006.

We don't think it's a good depiction of out brand. It's not an association we feel comfortable with, for obvious reasons. Every dealer I've talked to is not in favor of this relationship.

Intel's strongest position is still in notebooks. They have created a strong brand, and its notebook processors are quite good.

When your logo and your brand is associated with a champion of this caliber, and you hear about his heroic comeback from cancer _ I can't say that in our wildest imagination we ever felt that promotion would be that successful or give so many rich rewards.

ESPN is an incredibly powerful brand, and I think that'll carry it.