The hugest challenge is to make announcements interesting.

Even though we have invested a great deal into building a brand-new car, we remain realistic about the challenge we face as a private team against the world's top motor manufacturers.

This area is a huge challenge and we don't talk about it enough. We spend a great deal of time talking about the Windsor-Detroit crossing or other major crossings in Canada and we neglect to talk about some of the other areas that are important and need attention,

This is kind of a springboard.

It's not even like work. It's cool because we're like a family here. We're having so much fun.

Don't be afraid to challenge the pros, even in their own backyard.