The incentives are the thing. You've got to do something to get their attention.

We believe that it belongs to gay white men. We don't see movies about the poor black girl who got infected by her significant other.

They're not going to come to you.

People only have so much attention.

Cell-phone use contributes to driver inattention, which is a major cause of accidents. Therefore, we pay great attention to that offense.

The IRS audits address tax shelters. They're not giving the same level of attention to the cash economy.