The industry has suffered from fragmentation for a long time. The new company will have pricing power over customers and raw material suppliers.

The steel industry has been very fragmented (in Europe)...and the automobile and packing industries have been exploiting that.

(GM and Ford) have now sucked up all of the available customers through year-end with their employee pricing scheme. And with gasoline, even though it has come down from its highs, at current prices people are sufficiently concerned about heating their homes and putting gas in their car that they're going to buy more sensibly, and they're not going to buy big sport utility vehicles.

Customers are unsure of what supplier pricing is, but they are assuming correctly that it is not as good as employee pricing.

I think incentives are very much an integral part of the industry. It's a very sophisticated pricing tool. The Asians are clearly much more into the incentives game this year.

Customer-centricity should be about delivering value for customers that will eventually create value for the company.