The Internet is new, and on top of that, health-related issues and ventures online are very new. The whole industry is all of nine months old.

Just the size of the health care market is enormous -- 14 percent of the U.S. GDP last year. That number will get anyone's attention from Bill Gates on down.

As the U.S. population ages and the Baby Boom generation ages, the bigger part health plays in people's lives. Those sorts of expenditures are going to increase.

Internet-based pharmacies are an existing and growing threat to the public health and safety. Consumers are being bombarded with advertisements by illegitimate operations hawking dangerous and addictive prescription drugs to be used without any meaningful supervision by physicians or other health-care providers.

[The Internet has the potential to be] a platform for the redesign of the health delivery system, ... that's pretty much brain dead.

The Internet continues to be a vibrant and ever-changing channel, providing advertisers with broad offerings that enable them to promote their brands using a highly cost effective platform. This year's record figure of annual internet advertising revenue demonstrates the enduring enthusiasm for the medium as a whole.