The Internet lays the groundwork. It creates a much closer relationship between bands and fans. You need that because the days when people walked into a shop and took a £15 punt on an album are gone.

Everything the organization told the fans about is coming true.

Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life. I wrote a book instead

It's big for the fans to see some of these picks pan out because in the past a lot of them really didn't,

No academic is going to know these books half as well as the fans that will be gathering.

The Internet gives them direct access. It even allows them to segment their audiences so they can communicate with potential recruits, with those who are already in the organization, and with broader sympathetic audiences as well as their enemy. They can do ... modern marketing and these communications have enabled them to be very, very effective and they've been increasingly adept in exploiting this. I don't think we have yet fully fathomed the sophistication of their communication strategy.