The key really is distribution.

We have to be more strategic in the distribution,

He managed to hit all the keys on the great American political piano.

As one who works inside and outside the system, I've come to understand that distribution is a key component,

They are two of their key players,

We are very excited to be working hand in hand with Midway to translate this innovative game into an edge-of-your-seat film. Gaming is such a huge part of the culture for MTV's audience it makes perfect sense for us to work with Midway, Stan Winston and Circle of Confusion on bringing The Suffering to life as a feature film.