[The lobster vendor was one of two new seafood businesses that set up shop on the roadway between the Coliseum and horse barn and the fence adjacent to State Fair Boulevard, facing the additional challenge of attracting customers in a location that had no vendors at previous State Fairs.] I heard there was nothing but horse trailers here before for years, ... We've got two obstacles to overcome. The traffic pattern is not ingrained, the way they walk around here. I hope they want to come and explore the new area and see.