The market is probably steadily, boringly, going to continue the way that it is.

It's probably not one thing. There are probably a couple of small, different things that are conspiring to make San Diego the underachiever that it is right now.

I probably have 30 or 40 market timing indicators that are sentiment based.

The numbers continue to be a reflection of name recognition more than anything else, and they probably won't change all that much until the campaign heats up in the months ahead.

The fresh market will continue to be a source of profit for U.S. growers who leverage competitive advantages in technology, distribution and climate to deliver even higher quality product to retailers year-round. Canada and Mexico are also increasingly important export markets for U.S. fresh product, as consumers in those countries acquire a taste for year-round strawberries.

Biotech is going to continue to be a good market.