The Massachusetts Lottery was created in 1971 to raise revenue for cities and towns.

Boston has different needs than Adams, which has different needs than Andover. All the money gets blended into the budget to improve the overall quality of life.

We're looking for a full-service agency. Obviously strong creative is important, but just as important -- because we've only got a $10 million budget -- is to get a good value for our media buy.

The vendors manage the game.

I think there will be guys, and you hope one of them slips to us but you don't want to get into a situation where you try to manufacture something. I've been through that and it's not the way you want to go.

It?s about being consistent and staying steady instead of going up and down and up and down. That?s the sign of a (good) defense. Right now, we?re not showing that consistency level.