The more a species is rare
the more we like and protect it...
So what about humans?

I am no longer a rare breed, I am an endangered species

Endangered species are our friends.

I do think we're an endangered species. But that we do have a plan to save the rainforest.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Actually I do support a charity, DefendersofWildLife.org. They help protect endangered species.