The most common mistakes women make when applying makeup are not applying it in the proper light and not using their hands as blending tools.

Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

Concealers are like undergarments. They make you feel taller and thinner.

To some people, Common Core means what it actually is, which is a set of standards. That's not necessarily most people. To other people, Common Core is a new curriculum that's been implemented at their school that they don't understand. It's applying new teaching tools.

After I brush on my moisturizer, I'll dip the same brush into foundation and mix it with the lotion to make tinted moisturizer.

We expect about 30 to 40 percent of that will finance women-owned business, based on the makeup of the small-business segment, but there is no upper limit.