The most expensive diamond ever purchased was a red diamond.

Each diamond is unique, but first and foremost you want a diamond to pop and sparkle.

The cut is the most important factor in the value of the diamond. You can have two diamonds of equal carat size, color and clarity ? one cut to ideal proportions and the other not and the value between the two may be as much as a 50 percent difference. That is why it is always important to look at the stones and compare them.

You can be distracted by all the facts and figure on a lab report. But you always should look at the diamond. The lab report doesn't necessarily say that the diamond is pretty, it only gives the physical characteristics of the stone.

Fancies aren't for the faint of heart.

What I've done in this decision overnight is to send an absolutely crystal clear signal to everybody that we will not tolerate violence.