The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That's their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that's meaningful.

Phil Jackson

Phil Jackson

About Calling Card Coaches End Even Everybody Go Important Issue Just Made Make Making Marketing Meaningful Nba Nine Other Premium Real Real Issue Really Role Sphere Superstars Team Tool Trying Wants

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