FastSaying

The name doesn't impact sales. What impacts sales is the characteristics or the traits of the variety and how that impacts the bottom lines of the growers.

Jennifer Emerson

Sales

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There is a public good in having historic and beautiful buildings downtown. It is good to have skyscrapers, but you also need some touchstones to the past to make it interesting and distinctive.
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We have also looked at taking the building apart and reassembling it on a new site -- but that is also a costly solution.
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Perhaps in this case the site isn't as important as saving the building.
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