The network is opening up some amazing possibilities for us to reinvent content, reinvent collaboration.

People are going to change the world and accelerate change by spreading their knowledge.

We often get blinded by the forms in which content is produced, rather than the job that the content does.

There's not a single business model, and there's not a single type of electronic content. There are really a lot of opportunities and a lot of options and we just have to discover all of them.

I have to say there are a lot of me-too products and companies. Yet another social network, of the 15th flavor - that's common in every new technology revolution. There are imitators who have marginal improvements.

One of O'Reilly's advantages is that we have a network of thousands of user groups to whom we give free books, to whom we advertise our products, and they spread the word. If you don't have that database, it's hard to get the attention of the market.