The new players have a cost structure that is on the average of about 2,500 dollars less a vehicle. That's a killer number when you're trying to get competitive. It's a lot easier to add costs than to take out costs.

Many, many farmers have made significant inroads into their cost structure and we have seen a very significant surge in diversification.

It's going to cost the average household $600 more a year just to put gas in their car. Ticket prices for things at Wal-Mart and Target. Ticket prices for airplanes. Ticket prices for just about everything are going to go up.

If you got this from your vet, it would probably cost about 30 or 40 dollars.

She was like, it's going to cost me $100 dollars to drive my truck up there.' It might cost me six. Our next car will be a hybrid as well.

Asian makers particularly are exploiting Detroit's 2,000 dollar per-vehicle cost-of-production disadvantage (which largely stems from the US manufacturers' enormous legacy costs) to offer stylistically and technologically more advanced vehicles.