The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.

Jochen Zeitz

Jochen Zeitz

Based Benefits Business Collateral Commerce Damages Doing Doing Good Ends Future Generating Good Help Important Invoke Justifies Means Old Principle Profits Serve Shift Tool Way Will

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