The only way she can establish a beach hold of credibility is to try and play into what's likely to be a kind of anti-incumbent, anti-politician campaign season.

Sharon had the personal credibility to take the next steps toward peace, similar to the way we talk about Nixon going to China. He was really one of the few people on the current Israeli scene with that level of credibility.

On-course play is critical for product credibility and reputation. When he's winning and playing extremely well, it resonates and reflects at retail.

We're still the underdog. They're undefeated. They're coming off a play-off win last year.

I think if we have a shot to be great, it is on defense. If we play great defense, we have a chance every Friday night.

It kind of lances the boil.