The participants in the study ate a vegan diet and ate as many fruits, vegetables, whole grains and healthy foods as they wanted and they didn't feel hungry and lost weight.

In this diet you're never hungry. You never have to count any calories. It's like quitting smoking, you don't eat meat for awhile and it's hard for the first day or two, but (it's easier) after you focus on the new foods you're eating.

We believe if people focus on what they're eating and not how much they're eating, they will have a weight loss with a plant-based diet.

We help people to begin truly healthful diets, and it is absolutely wonderful to see, not only their success, but also their delight at their ability to break old habits and feel really healthy for a change.

Chicken fat, beef fat, fish fat, fried foods - these are the foods that fuel our fat genes by giving them raw materials for building body fat.

The beef industry has contributed to more American deaths than all the wars of this century, all natural disasters, and all automobile accidents combined.