The perfect challenge is one which is just a bit above, in terms of difficulty, to what you are actually capable of undertaking. For it is this level of challenge which encourages you to go beyond your current stage of development.

Humor is the one great counter to trouble, as well as its child.

Never expose a problem without providing a long-lasting solution that guarantees no possibility for recurrence of the problem.

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

All ways will lead and take you there as long as you know where you want to go.

It is enough knowing the problem to solve the problem.