The potential is massive. Milk is money.

I just fancied Dubai. You get a lot for your money compared with the UK, the weather's guaranteed, there's potential for capital growth, and it's a great position.

The potential to save money, paper and trees is enormous.

There's no potential scam involved. I'm auctioning it to raise money for relief.

We just haven't reached our potential yet. We haven't reached Max Q yet.

Value people on their potential, not on their history.