The pricing that we got . . . was just so irrational.

Compaq walked away from PC market share when pricing was irrational.

The level of amenities . . . is something that will be unsurpassed in Arizona.

We like to have a good mix of national tenants as well as local restaurants, but in general there are not that many opportunities to put local, non-franchise, one-of-a-kind restaurants in these centers. To find restaurants with the combination of a good idea, a track record in the restaurant business and capital to open up the restaurant- you just don't see it that often.

It's going to make a bold statement.

Most of these projects are community-based. We try to give a name that helps personify the community in which we're building.