The reality is, risk is variable. Those in the financial world know it.

I'm generally risk averse, and most great entrepreneurs I know are as well.

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.

Entrepreneurs love to view risk as binary. The more you put on the line, the greater the potential for reward.

Excluding the exchange rate variable, the financial results were on the whole reasonable.

Whenever I speak at a conference, I try to catch a few of the other presentations. I tend to stand in the back and listen, observe, and get a general sense of the room.