The reason is difficult to ascertain.

It's big. They'll bet for the same reason people who don't even like football tune into the game: It's a big spectacle.

The reason we are emphasizing this issue so much is still because this is a problem that continues to produce about a third of our occupant fatalities every year, ... even though they are less than three percent of our crashes.

If you think about when the U.S. built its highway system in the '50s and '60s, that was in the middle of the Cultural Revolution in China. They were destroying infrastructure and technology, not developing it.

We knew the business when it was part of Casual Male, and it had been our view that there was a place in the world for a category-killer selling work wear. This isn't fashion, so there's no fashion risk.

There's no software out there to do what we did. This has been a significant collaboration of people. There was the research, anthropology, scientific theory, then changing it to the three-dimensional world.