The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

We made the buttons on the screen look so good you'll want to lick them.

You can now get a Mercedes or BMW for the price of a Taurus,

We hire people who want to make the best things in the world.

I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.