The recognition GE received this week reflects that 'imagination at work' is more than a tagline for our employees. It's part of our DNA.

That was three and a half years ago. We started with 20 employees. Now we have 750 and are hoping for 1,000 in the immediate future. We need more people right now to handle our existing contracts, and we have new contracts coming up in the near future. Our ultimate goal is to be the biggest employer in Jerusalem.

The GE team pulled together and embraced the spirit of this competition. It's a great example of the passion and pride of our 300,000 global employees.

Maybe it was serendipity to change from a monkey to an elephant. The elephant really seemed to stand out.

We would have been glad to support his cause. Over the years, we've donated money and our employees have donated their time.

That's another big plus. Everyone really does whatever it takes to get the job done. Employees and producers work together. It's all together, the dairy bars, the producers, us, we're all...