The relationship between jeans and music is a hallmark of Gap's identity, so we're thrilled to team up with iTunes to bring this connection to life for our customers.

Much like your favorite music, your favorite jeans are a unique expression and reflection of your individual style. The relationship between jeans and music is a hallmark of Gap's identity, so we're thrilled to team up with iTunes to bring this connection to life for our customers.

He's not 'Billy the Kid' anymore. That used to be his identity.

The music we listen to may not define who we are. But it’s a damn good start.

We are a team looking for our identity right now.

You know, we're wanting to brand our community and develop an identity for ourselves. What better way to do it?