The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they're valued.

Many highly talented, brilliant, creative people think they're not - because the thing they were good at at school wasn't valued, or was actually stigmatized.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

Perfectionism attaches to what is valued in the culture.

You can be creative in anything - in math, science, engineering, philosophy - as much as you can in music or in painting or in dance.