The rumor was the major catalyst today that caused [Yahoo] stock to move.

I don't believe today's rumor. Yahoo doesn't make as much sense as AOL because they are not a proprietary content provider.

We won't comment on rumor and speculation.

Today, people can say anything they want. Suddenly it gets in the rumor mill and then it evolves and then somehow it becomes fact and you say, What is this? You know, why don't you ask me?

This rumor has stimulated call buying by speculators yesterday and today, hoping that the price of the stock will jump.

The goal is to see a recovery in ad revenue and to have a 50-50 split as they grow other businesses.