The shift is that Lexus, like the vehicles, is behaving differently, more progressively, in working to this younger target.

That means two or three more vehicles per shift,

It's an irrationally behaving market. It's very difficult to figure out where it is going to go.

What got my attention was their wealth of varied thinking. They've done [everything] I can possibly get involved in.

I was looking for people with a measured approach and even-tempered personalities. They are both humble about their talents, which span the breadth of media, and have real passion for new media solutions, which should be great for new business.

I played some great shots out there and my game is getting progressively better and better.