The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The sole meaning of life is to serve humanity.

Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

Plan the sale when you plan the ad.