The sports hall in Chicago is a great facility, and Joe is an icon in the Italian-American community there. Chicago is such a great baseball town, so it made perfect sense to bring the items to the city.

Joe DiMaggio is a quintessential American icon. And the treasures he accumulated during his storied career reflect many of the milestones in his life. They offer a nostalgic look at his triumphs with the Yankees and clearly affirm his status as the embodiment of the American dream. We are certain this auction will capture the attention of baseball fans worldwide.

They are an icon of the '50s, ... It was considered a friendly, comfortable American sports car,

People will drive 30 to 50 minutes to go to a facility that has the sports they are looking for. There's no other sports facility like this in the area.

If you look at what's transpired in sports between then and now, you see the significance of the Wagner contract. Wagner was the quintessential star in American sports at the time. This contract sort of started it all as far as formal endorsement deals.

I think the game has an enormous spectator appeal that dwarfs all American sports because it is so international.