The study suggests that the way individuals in late life process information enables them to stay on an even emotional keel and feel good. By focusing more on positive things and avoiding negative ones, older adults are able to maintain emotional resilience, which becomes acutely important in the face of dwindling time.

Derek Isaacowitz

Information Life Study

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The theory is based on the argument that any time one's context of time is limited, they will show these positive effects.

— Derek Isaacowitz

First-years were found to spend a significantly larger portion of their time viewing sad faces than did seniors. Seniors also exhibited significantly higher levels of positive effect than did first-years.

— Derek Isaacowitz

This is not the definitive study, but it certainly advances the field and it adds new information about how powerful these simple changes can be,

— Dean Ornish

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This unique study provides a high-level view of conversion rates by acquisition source, but for much more granular information, including up-to-the-second ROI data, marketers will want to use an enterprise-class Web analytics solution to properly refine and adjust their marketing spend.

— Jeff Lunsford

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What we would have been keen to do is absorb and study the information pack before making any decision.

— Andrew Demetriou

DecisionInformationStudy