The target audience goes back to conception. That means pre-natal care, safe delivery, post-natal screening, and the ordinary stuff you do in pediatrics.

The health care industry can play a great role in this by being aware of the fact that these children form perhaps the most neglected group of people in the country, largely because it is hard to find them.

If you have a kid who goes to kindergarten and doesn't know what a circle is, doesn't know what red and green are, and doesn't know what right and left are, by the time he learns those things, the rest of the class is far ahead of him.

The thing that reinforces my belief about that is having worked the last four years with the Safe Kids Campaign on a national basis. I am so amazed at what these little kids do in keeping their parents alerted to what they are there for.

You might expect that the American College of Obstetricians and Gynecologists would be there and they are.

There are all kinds of things you can do to marry literacy with health.