The timing was excellent. Through the 80's people had so much high technology in their lives both at work and at home with PC's, faxes, and videos.

That really went crazy. We had hundreds of phone calls from that one small ad. People said 'If you know something about lights, you may know something about dictionary stands, bookcases, and desks.' So we just listened to what people wanted and grew from that.

We bought a small house in Boston and we got it set up and had everything perfectly arranged until we realized we really only had one seat in the house that had sufficient light for reading and every night there was a battle of who could race to this chair faster with a reading book and I was always losing being the smallest. So we really started a quest to look for an ultimate reading light.

Some people may be disabled. Even if they can't work with a hammer and nails, they can do mail-outs or make phone calls. It's a lot of hard work.

It's like two or three puzzles. Sometimes it doesn't work out and you have beautiful kindling.

When you don't work for a while, immediately you get a little black mark next to your name.