The truth is that entrepreneurship is more like a roller coaster ride than a cruise.

Everybody likes a roller coaster ride.

It's a roller coaster ride.

What a roller-coaster ride. It looked like we didn't have it, and then we did.

The 'science' behind hormone replacement therapy has put women on a medically engineered, press-fueled, big pharma funded roller coaster ride.

There is nothing like the indignity of not fitting into a roller coaster.