The VOD platform is just now reaching a point where you have a critical mass of eyeballs so you can go out to advertisers and make it worth their while.

The Web is achieving critical mass from a consumer standpoint. And the advertisers are following the eyeballs.

It attracts a lot of eyeballs. Their distribution on UPN has made it an even more powerful platform. Its robustness is pleasantly surprising. If any company can make a football league work, they can.

I was interested in implements of mass destruction - from an academic point of view.

We were up to our eyeballs in competition, ... They actually improved over the last time they ran and I was really pleased with that. The kids competed a lot better. They got out and got after it. Had they been a hundred percent physically we would have seen a much better result.

But you've only got two eyeballs!