The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

The salability of an item can often be improved while the value itself remains unchanged.

A good story often increases the salability of an item without increasing its actual value.

People don't trade money for things when they value their money more highly than they value the things.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.