The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

If you don’t cultivate your promise land you won’t get anything from it.

This is the Law of the Yukon, that only the Strong shall thrive;
That surely the Weak shall perish, and only the Fit survive.

We are excited to have Rapt as a sponsor of what we believe will be the pre-eminent interactive advertising event of the year, ... Rapt panelists represent a cross-section of some of the leading industry innovators and we expect the workshop to be highly educational.

Every human being must cultivate their own land of promise