The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.

James Collins

Answer Application Ask Become Concept Directly Hedgehog Linked Our Pioneers Question Relevant Respond Specifically Technology Then Want Way Yes You

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So my answer is, YES, everyone can find a hedgehog concept. If these companies can do it, anyone can do it. And anybody who says they can't is simply whining.

— James Collins

AnswerAnybodyAnyone

The point of that is, if you look at Walgreen's history, they've always been pioneers in the application of technology. They're the only drugstore chain that I know to have their own satellite.

— James Collins

AlwaysApplicationBeen

He still must answer this vital question directly.

— Nancy Keenan

AnswerDirectlyQuestion

If you can help other people understand those truths - and in my mind, the only way I know to do that is with large scale, multi-year research projects, where you start with a question and then very rigorously and comprehensively answer that question.

— James Collins

If you ask me a question I don't know, I'm not going to answer it