The Web is fascinating and transformative, but it's an easy, flashy, get-rich-quick option to the hard graft of proper industry.

The best option in life was never easy.

In the digital age of 'overnight' success stories such as Facebook, the hard slog is easily overlooked.

I don't know a single person who is not immersed in the digital universe. Even people who are strongly anti-technology are probably voicing that view on a Web site somewhere. Third-world villagers without electricity have cellphones.

It´s easy to make things look hard but hard to make things look easy.

There were options, but this is the best option.