The World Cup is not just a great global sporting event, it is also inscribed with much deeper cultural and political importance.

The World Cup is a truly International event.

T his Ashes series was possibly the most important sporting event in England since the ’66 World Cup. Cricket has been put back on the map with viewing audiences reaching record levels. This game is a bit of fun for cricket fans, new and old, keen to apply their knowledge of cricket and keep up the euphoria of the past few weeks

We're very pleased that DirecTV recognizes the importance of sponsoring a Nextel Cup event. They chose Martinsville to make their entry into Nextel Cup sponsorship. It gives us a national sponsor. Everybody in the country, worldwide for that matter, knows DirecTV.

We have the best sporting event in the world in polo, and yet it is weak.

For me, by far, the Olympics is the biggest sporting event in the world.