There are a couple of reasons why the stock is under pressure today.

Yesterday we got a bullish comment on Coke that raised expectations of the company reporting to the upside. That didn't happen today. Secondly, the quality of their earnings wasn't great, Although sales were up for the quarter, margins declines and it looked like they also shipped more around the world than was consumed.

There are not many companies in consumer staples right now that are able to raise estimates.

We really needed our doubles to step up today, and I wasn't sure how they'd do after playing (Tuesday). (Wednesday) they were able to get their head straight and take care of business today.

Volume has been paltry and it's not looking much better today. It's typical August trading.

We're still cleaning up the mess today.