There are loyalty schemes already in the mobile market but they are about getting people to spend more in order to get more, whereas this is awarding people for normal usage.

Mobile is a great way to reach impulsive consumers who want to buy and listen to music wherever they are.

It's not difficult to imagine you buy some degree of loyalty when you ensure people are happy, salary-wise.

Love often wears a mask in order to test loyalty.

People price shop. There is no loyalty. They will leave you for a penny a gallon.

The hardest thing in the world is to capture the loyalty of people on the Web, and AIM has done that. AIM is a window to the youth market and a platform for so much more than just instant messaging.