There are probably two sporting events in the world that are bigger than the festival in terms of people ... the Olympics and the soccer World Cup. The soccer World Cup sold 2.7million tickets last year and we sold 2.6million between all the festivals.

Paul Gudgin

Events People World

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It's a bit like your own birthday party. There's a moment at around 2 a.m. when you just want everybody to go home. But the next morning when you're alone with nothing to do but clean up the empty bottles, you miss them.

— Paul Gudgin

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They will have to think through their scripts and make their own judgments just as newspaper editors and TV producers do.

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step into the world of the people who acted in these tremendous events, and discover what it was like.

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We're hoping that 2006 and several events coming up that make people eat more sweets -- the World Cup, for instance -- will increase consumption again by 1 or 2 percent.

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It's been an exhausting series of events to get to this point.