There are sites that are pretty well-known sites that are subscription based. That's a business model that people tend toward when their site gets success. But we're never going to do that.

We had 13,000 unique visitors here today on a Monday. Can you imagine if you had 13,000 people in a room, and you were talking to them? That's what you're doing. It's about reaching people, having a voice, having an opinion.

We've made the conscious decision that we'd rather talk to 10,000 new people a day than the same 200 subscribers every day. It is a way of making more money, but at the end of the day, you're not reaching as many people.

There were certain perceptions that people had of me, you know...'He's dumb,' or 'he's just got a pretty face,' or 'he's a thug,' or 'he can only do one thing.' I'm not so concerned with that now. Longevity's what it's about.

After being in business for nine years and being best known for coolsavings.com most people still knew us as a company that provided just that. In fact, over the years, we'd gained a lot of experience and success in using data that consumers provided to us to present different types of offers to them.

It's pretty much putting yourself inside a prison . . . and that's not for business people.