There are some sporting events that are worthy of being covered even more than they are now. And as we looked at the calendar, Duke-Carolina just jumped out at us.

If we put attractive programming on, people will hear about it and want to have access to it.

It's an interesting assumption, but in this case it is not correct.

It was a great decision to do this because more and more people are watching video on the Internet than ever before. It gives ESPN another way to offer more than what can be offered on television.

This clearly has nothing to do with human agency. These dispersal events happened long before humans were around.

It's just so expensive to put on these events it just made it very difficult to continue without a title sponsor. We probably could have run the tournament, but we probably wouldn't have been able to give this kind of money to charity.